Senior Vice President, Specialty Pharmacy
Real Endpoints
Hopewell Junction, NY
Rob O’Brien, Real Endpoints’ Senior Vice President of Specialty, has over 20 years of managed care, PBM, and specialty pharmacy experience. Over the past 2 decades at CVS Health, he has worked closely with payers across all business / payer segments (commercial and government) and drug benefit programs (both pharmacy and medical). At CVS Health he held a number of leadership positions of increasing responsibility. He directed the Health Plan segment’s clinical team for 8 years, then moved to CVS Specialty where he led a team of specialty clinical experts supporting PBM customers on managing specialty trend and patient care as well as a product development and innovation team that brought to market CVS Specialty’s innovative digital engagement tools for its specialty patients. During his tenure, the business grew to over $60 billion, serving over a million patients a year. While at CVS Health, Rob also had accountability for leading the sales efforts for medical benefit management solutions and commercialization of the PBM product portfolio. Under Rob’s leadership CVS’ Novologix hit record sales and adoption of Novologix’s medical benefit management solution, while also continuing to expand Novologix’s capabilities across integrated benefit prior authorization, oncology management, medical rebates, and site of care optimization.
At Real Endpoints, Rob is helping solve some of the most complicated problems in our healthcare system, while collaborating with all the key stakeholders. His work at Real Endpoints is focused on developing unique solutions to maximize appropriate patient access to all the clinical innovation that is occurring. Leveraging his decades of clinical and managed care expertise, along with his passion for maximizing patients’ pharmaceutical care, Rob is leading key initiatives at Real Endpoints that brings both payers and pharma together to implement new solutions that ultimately improve care to the most vulnerable and sick patients in our healthcare system.
Rob attended Albany College of Pharmacy and is a licensed pharmacist located in New York.
(W4) Spotlight 75- Preparing for PDTs: Operational Readiness for Covering Digital Therapeutics
Wednesday, April 17, 2024
9:45 AM – 11:00 AM CT